Crocs, Inc.
CROX · Rubber & Plastics Footwear · 49.7M shares · -4%/yr ↓ buyback · EDGAR filings ↗
Net buyback after stock comp: $146M (gross $175M, SBC $29M)
Reference price $116.97 · est. market cap ~$5.8B — last insider sale, 2026-06-05 (estimated from the dated SEC Form 4 price × shares outstanding — not a live quote)
Grade
B70Footwear brand (Crocs/HeyDude) with strong free cash flow, but a HeyDude-impairment net loss and leverage.
Strengths
- Strong free cash flow — FCF $659M (88th), FCF margin 16%
- Strong gross margin — 58%
- Durable Crocs brand cash generation — per 10-K
Risks
- HeyDude impairment drove a net loss — net margin -2%, operating margin 4%
- Leverage — D/E 1.0 (79th)
- Brand/fashion-cycle risk and weak quick liquidity (0.7) — per 10-K
Notable findings
- Net lossNet loss (net margin -2.0%)
- Exec changeRecent 8-K item 5.02 8-K ↗
- Fund exitedNotable fund(s) exited this quarter: VANGUARD GROUP INC
- Strong balance sheetStrong balance sheet — $130M cash & investments
- Buying back stockNet buyback — share count -4%/yr over 4y
- Notable holderHeld by 6 notable fund(s): FMR LLC, STATE STREET CORP, CITADEL ADVISORS LLC +3 more (as of 2026-03-31)
- Insider sellingInsider selling — 6 open-market sale(s) by 3 insider(s) (cluster of 3 insiders, ~$6M, last 6mo) Form 4 ↗
Quarterly revenue
Last 4 quarters · from SEC filings.
Key metrics
Gross margin
58.3%
Operating margin
3.7%
Net margin
-2.0%
Return on equity
-6.3%
Return on assets
-1.9%
ROIC
4.7%
Revenue growth (QoQ)
-3.8%
Net-income growth
-108.5%
Debt / equity
1.0×
Net debt / EBITDA
4.8×
Current ratio
1.3×
Free cash flow
$659M
EBITDA
$229M
Tangible book value
-$436M
Cash & investments
$130M
Stock comp / revenue
0.9%
Insider transactions · last 18 months
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-06-09 | FRASCH RONALD | Grant | 1.3K | — |
| 2026-06-09 | REPLOGLE JOHN B | Grant | 1.3K | — |
| 2026-06-09 | Bickley Ian | Grant | 1.3K | — |
| 2026-06-09 | KAPLAN BETH J | Grant | 1.3K | — |
| 2026-06-09 | TOLMARE NEERAJ | Grant | 1.3K | — |
| 2026-06-09 | HUGHES CHARISSE FORD | Grant | 1.3K | — |
| 2026-06-09 | TOLMARE NEERAJ | Grant | 1.1K | — |
| 2026-06-09 | TREFF DOUGLAS J | Grant | 1.3K | — |
| 2026-06-09 | TREFF DOUGLAS J | Grant | 1.3K | — |
| 2026-06-09 | SMACH THOMAS J | Grant | 2.8K | — |
| 2026-06-09 | SMACH THOMAS J | Grant | 1.3K | — |
| 2026-06-05 | Rees Andrew | Sell | 16K | $117.94 |
| 2026-06-05 | Rees Andrew | Sell | 6.9K | $116.97 |
| 2026-06-05 | Rees Andrew | Sell | 10.0K | $119.11 |
| 2026-05-22 | FRASCH RONALD | Gift | 500 | — |
| 2026-04-29 | REILLY TERENCE | Tax withheld | 7.8K | $100.14 |
| 2026-03-22 | REAGAN PATRAIC | Tax withheld | 3.5K | $79.69 |
| 2026-03-12 | Rees Andrew | Tax withheld | 6.7K | $79.63 |
| 2026-03-12 | MEHLMAN ANNE | Tax withheld | 1.1K | $79.63 |
| 2026-03-11 | REILLY TERENCE | Disposition | 3.6K | — |
| 2026-03-11 | REILLY TERENCE | Tax withheld | 1.7K | $80.40 |
| 2026-03-11 | MEHLMAN ANNE | Tax withheld | 1.9K | $80.40 |
| 2026-03-11 | MEHLMAN ANNE | Disposition | 11K | — |
| 2026-03-11 | Campbell Rupert George | Disposition | 1.3K | — |
| 2026-03-11 | Campbell Rupert George | Tax withheld | 564 | $80.40 |
| 2026-03-11 | Rees Andrew | Tax withheld | 7.3K | $80.40 |
| 2026-03-11 | Rees Andrew | Disposition | 55K | — |
| 2026-03-10 | REILLY TERENCE | Grant | 44K | — |
| 2026-03-10 | Campbell Rupert George | Grant | 39K | — |
| 2026-03-10 | Campbell Rupert George | Tax withheld | 987 | $82.91 |
| 2026-03-10 | REAGAN PATRAIC | Grant | 44K | — |
| 2026-03-10 | MEHLMAN ANNE | Grant | 44K | — |
| 2026-03-10 | MEHLMAN ANNE | Grant | 24K | — |
| 2026-03-10 | Rees Andrew | Grant | 208K | — |
| 2026-03-02 | MEHLMAN ANNE | Tax withheld | 630 | $86.85 |
| 2026-03-02 | Rees Andrew | Tax withheld | 4.0K | $86.85 |
| 2026-02-20 | MEHLMAN ANNE | Sell | 12K | $100.06 |
| 2026-02-20 | SMACH THOMAS J | Sell | 5.0K | $100.00 |
| 2026-02-13 | SMACH THOMAS J | Sell | 5.0K | $98.41 |
| 2026-02-01 | MEHLMAN ANNE | Tax withheld | 1.5K | $86.88 |
| 2026-02-01 | MEHLMAN ANNE | Disposition | 20K | — |
| 2025-11-20 | Rees Andrew | Gift | 40K | — |
| 2025-11-11 | REPLOGLE JOHN B | Buy | 3.0K | $74.50 |
| 2025-09-22 | REAGAN PATRAIC | Grant | 45K | — |
| 2025-08-12 | Healy Susan L. | Buy | 2.0K | $76.56 |
| 2025-08-08 | REPLOGLE JOHN B | Buy | 2.9K | $76.73 |
| 2025-08-08 | REPLOGLE JOHN B | Buy | 336 | $76.30 |
| 2025-06-10 | FRASCH RONALD | Grant | 1.5K | — |
| 2025-06-10 | TREFF DOUGLAS J | Grant | 1.5K | — |
| 2025-06-10 | TREFF DOUGLAS J | Grant | 1.6K | — |
| 2025-06-10 | TOLMARE NEERAJ | Grant | 1.5K | — |
| 2025-06-10 | TOLMARE NEERAJ | Grant | 1.3K | — |
| 2025-06-10 | REPLOGLE JOHN B | Grant | 1.5K | — |
| 2025-06-10 | REPLOGLE JOHN B | Grant | 1.3K | — |
| 2025-06-10 | HUGHES CHARISSE FORD | Grant | 1.5K | — |
| 2025-06-10 | HUGHES CHARISSE FORD | Grant | 1.3K | — |
| 2025-06-10 | Bickley Ian | Grant | 1.5K | — |
| 2025-06-10 | Bickley Ian | Grant | 1.3K | — |
| 2025-06-10 | KAPLAN BETH J | Grant | 1.5K | — |
| 2025-06-10 | SMACH THOMAS J | Grant | 3.4K | — |
| 2025-06-10 | SMACH THOMAS J | Grant | 1.6K | — |
| 2025-05-12 | Bickley Ian | Sell | 3.0K | $115.89 |
| 2025-05-09 | SMACH THOMAS J | Sell | 9.1K | $109.47 |
| 2025-04-29 | REILLY TERENCE | Tax withheld | 8.3K | $96.10 |
| 2025-03-12 | Rees Andrew | Disposition | 22K | — |
| 2025-03-12 | MEHLMAN ANNE | Disposition | 3.5K | — |
| 2025-03-12 | MEHLMAN ANNE | Tax withheld | 1.1K | $101.88 |
| 2025-03-12 | SISLER SHANNON | Disposition | 2.0K | — |
| 2025-03-12 | SISLER SHANNON | Tax withheld | 384 | $101.88 |
| 2025-03-12 | MICHAELS ADAM | Disposition | 2.6K | — |
| 2025-03-12 | MICHAELS ADAM | Tax withheld | 513 | $101.88 |
| 2025-03-12 | Rees Andrew | Tax withheld | 6.7K | $101.88 |
| 2025-03-12 | BRITT THOMAS | Disposition | 2.6K | — |
| 2025-03-12 | BRITT THOMAS | Tax withheld | 644 | $101.88 |
| 2025-03-11 | Rees Andrew | Grant | 159K | — |
| 2025-03-11 | Healy Susan L. | Grant | 25K | — |
| 2025-03-11 | REILLY TERENCE | Grant | 34K | — |
| 2025-03-11 | BRITT THOMAS | Grant | 17K | — |
| 2025-03-11 | SISLER SHANNON | Grant | 17K | — |
| 2025-03-11 | MEHLMAN ANNE | Grant | 34K | — |
| 2025-03-03 | MEHLMAN ANNE | Tax withheld | 878 | $100.38 |
| 2025-03-03 | Rees Andrew | Tax withheld | 12K | $100.38 |
| 2025-03-03 | SISLER SHANNON | Tax withheld | 461 | $100.38 |
| 2025-03-03 | MICHAELS ADAM | Tax withheld | 606 | $100.38 |
| 2025-03-02 | Rees Andrew | Tax withheld | 5.5K | $100.38 |
| 2025-03-02 | SISLER SHANNON | Tax withheld | 302 | $100.38 |
| 2025-03-02 | MICHAELS ADAM | Tax withheld | 495 | $100.38 |
| 2025-03-02 | MEHLMAN ANNE | Tax withheld | 666 | $100.38 |
| 2025-02-21 | SISLER SHANNON | Sell | 4.7K | $109.75 |
| 2025-02-21 | FRASCH RONALD | Gift | 919 | — |
| 2025-02-18 | MICHAELS ADAM | Sell | 9.0K | $106.39 |
| 2025-02-18 | MICHAELS ADAM | Sell | 6.0K | $107.14 |
| 2025-02-01 | MEHLMAN ANNE | Tax withheld | 1.5K | $96.74 |
All non-derivative Form 4 activity (SEC), newest first.
Supply chain
Customers (1)
Suppliers (0)
Named in the 10-K; linked when we track them.
Notable events (8-K)
| Date | Items | |
|---|---|---|
| 2026-06-10 | Exec/director changeShareholder voteExhibits | filing ↗ |
| 2026-04-30 | ResultsExhibits | filing ↗ |
| 2026-02-12 | ResultsExhibits | filing ↗ |
| 2025-10-30 | ResultsExhibits | filing ↗ |
| 2025-08-29 | Exec/director changeReg FDExhibits | filing ↗ |
| 2025-08-07 | ResultsExhibits | filing ↗ |
| 2025-06-11 | Shareholder voteExhibits | filing ↗ |
| 2025-05-21 | Exec/director changeReg FDExhibits | filing ↗ |
Recent filings
| Form | Filed | Period | Accession |
|---|---|---|---|
| 8-K | 2026-06-10 | 2026-06-09 | 0001334036-26-000046 ↗ |
| 8-K | 2026-04-30 | 2026-04-30 | 0001334036-26-000029 ↗ |
| 10-Q | 2026-04-30 | 2026-03-31 | 0001334036-26-000032 ↗ |
| 10-K | 2026-02-12 | 2025-12-31 | 0001334036-26-000006 ↗ |
| 8-K | 2026-02-12 | 2026-02-12 | 0001334036-26-000004 ↗ |
| 8-K | 2025-10-30 | 2025-10-30 | 0001334036-25-000099 ↗ |
| 10-Q | 2025-10-30 | 2025-09-30 | 0001334036-25-000101 ↗ |
| 8-K | 2025-08-29 | 2025-08-28 | 0001334036-25-000094 ↗ |
| 8-K | 2025-08-07 | 2025-08-07 | 0001334036-25-000083 ↗ |
| 10-Q | 2025-08-07 | 2025-06-30 | 0001334036-25-000085 ↗ |
| 8-K | 2025-06-11 | 2025-06-10 | 0001334036-25-000063 ↗ |
| 8-K | 2025-05-21 | 2025-05-16 | 0001334036-25-000060 ↗ |