Honest Company, Inc.
HNST · Retail-Catalog & Mail-Order Houses · 110.1M shares · +29%/yr ↑ dilution · EDGAR filings ↗
Reference price $3.34 · est. market cap ~$368M — last insider sale, 2026-05-22 (estimated from the dated SEC Form 4 price × shares outstanding — not a live quote)
Grade
D53Clean-personal-care brand still posting net losses but now generating positive free cash flow with a strong balance sheet.
Strengths
- Strong liquidity: current ratio 3.98 and quick 2.56 (both 92nd), no balance-sheet stress
- Positive FCF of $13.6M (fcf_margin 71.4th) and positive operating cash margin (61.9th)
Risks
- Still unprofitable: net margin -4.2%, operating margin -5% (43.5th), ROE -9.2%
- Retail-customer concentration and intense personal-care competition
- History of losses; turnaround (Powering Honest Growth) execution risk and tariff exposure
Notable findings
- Exec changeRecent 8-K item 5.02 8-K ↗
- Net lossNet loss (net margin -4.2%)
- Chronic dilutionShare count +29%/yr over 4y (dilution, book value/share -66%)
- Revenue declineRevenue -11.3% YoY
- Insider sellingInsider selling — 19 open-market sale(s) by 8 insider(s) (cluster of 8 insiders, ~$2M, last 6mo) Form 4 ↗
Quarterly revenue
Last 4 quarters · from SEC filings.
Key metrics
Gross margin
33.3%
Operating margin
-5.0%
Net margin
-4.2%
Return on equity
-9.2%
Return on assets
-7.0%
Revenue growth (QoQ)
-11.3%
Current ratio
4.0×
Free cash flow
$14M
EBITDA
-$16M
Tangible book value
$167M
Cash & investments
$90M
Stock comp / revenue
2.8%
Insider transactions · last 18 months
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-05-22 | von Kunssberg Etienne | Sell | 4.5K | $3.34 |
| 2026-05-21 | Warren Jessica | Grant | 42K | — |
| 2026-05-21 | Turner Andrea | Grant | 42K | — |
| 2026-05-21 | Lynch Alissa Hsu | Grant | 42K | — |
| 2026-05-21 | Hartung Jack | Grant | 42K | — |
| 2026-05-21 | WHITE JAMES D | Grant | 42K | — |
| 2026-05-21 | BAYNE KATIE J | Grant | 42K | — |
| 2026-05-21 | BARKLEY MICHAEL J. | Grant | 42K | — |
| 2026-05-21 | Bruce Curtiss James III | Grant | 60K | — |
| 2026-05-21 | Gentile Susan | Grant | 42K | — |
| 2026-05-20 | Ball Dorria L. | Sell | 6.9K | $3.14 |
| 2026-05-20 | von Kunssberg Etienne | Sell | 2.7K | $3.14 |
| 2026-05-20 | Vernon Carla | Sell | 119K | $3.14 |
| 2026-05-20 | Winchell Stephen | Sell | 13K | $3.14 |
| 2026-05-20 | Sternweis Thomas | Sell | 6.7K | $3.14 |
| 2026-05-20 | Sheehey Brendan | Sell | 9.8K | $3.14 |
| 2026-05-20 | Mayle Jonathan | Sell | 6.2K | $3.14 |
| 2026-05-20 | Bruce Curtiss James III | Sell | 13K | $3.14 |
| 2026-03-09 | von Kunssberg Etienne | Sell | 17K | $2.75 |
| 2026-03-05 | Vernon Carla | Sell | 129K | $2.85 |
| 2026-03-05 | Ball Dorria L. | Sell | 15K | $2.85 |
| 2026-03-05 | Mayle Jonathan | Sell | 13K | $2.85 |
| 2026-03-05 | Sheehey Brendan | Sell | 23K | $2.85 |
| 2026-03-05 | Sternweis Thomas | Sell | 15K | $2.85 |
| 2026-03-05 | Vernon Carla | Sell | 129K | $2.85 |
| 2026-03-05 | von Kunssberg Etienne | Sell | 12K | $2.85 |
| 2026-03-05 | Winchell Stephen | Sell | 21K | $2.85 |
| 2026-03-03 | Winchell Stephen | Sell | 74K | $2.84 |
| 2026-02-24 | Ball Dorria L. | Grant | 185K | — |
| 2026-02-24 | Vernon Carla | Grant | 1.3M | — |
| 2026-02-24 | Mayle Jonathan | Grant | 175K | — |
| 2026-02-24 | Sheehey Brendan | Grant | 191K | — |
| 2026-02-24 | Bruce Curtiss James III | Grant | 336K | — |
| 2026-02-24 | Sternweis Thomas | Grant | 197K | — |
| 2026-02-24 | von Kunssberg Etienne | Grant | 206K | — |
| 2026-02-24 | Winchell Stephen | Grant | 191K | — |
| 2026-01-01 | Gentile Susan | Grant | 28K | $2.72 |
| 2026-01-01 | BAYNE KATIE J | Grant | 28K | $2.72 |
| 2026-01-01 | Hartung Jack | Grant | 29K | $2.72 |
| 2026-01-01 | Turner Andrea | Grant | 27K | $2.72 |
| 2025-11-21 | Barton Katherine | Sell | 5.0K | $2.53 |
| 2025-11-20 | Winchell Stephen | Sell | 11K | $2.60 |
| 2025-11-20 | Vernon Carla | Sell | 98K | $2.60 |
| 2025-11-20 | Sternweis Thomas | Sell | 5.1K | $2.60 |
| 2025-11-20 | Sheehey Brendan | Sell | 12K | $2.60 |
| 2025-11-20 | Mayle Jonathan | Sell | 4.7K | $2.60 |
| 2025-11-20 | Barton Katherine | Sell | 29K | $2.60 |
| 2025-11-20 | Ball Dorria L. | Sell | 4.8K | $2.60 |
| 2025-08-21 | Barton Katherine | Sell | 5.0K | $3.63 |
| 2025-08-20 | Sternweis Thomas | Sell | 5.2K | $3.65 |
| 2025-08-20 | Mayle Jonathan | Sell | 4.8K | $3.65 |
| 2025-08-20 | Ball Dorria L. | Sell | 4.9K | $3.65 |
| 2025-08-20 | Barton Katherine | Sell | 29K | $3.65 |
| 2025-08-20 | Vernon Carla | Sell | 99K | $3.65 |
| 2025-08-20 | Winchell Stephen | Sell | 11K | $3.65 |
| 2025-08-20 | Sheehey Brendan | Sell | 12K | $3.65 |
| 2025-08-11 | Barton Katherine | Sell | 6.2K | $3.89 |
| 2025-07-01 | Bruce Curtiss James III | Grant | 203K | — |
| 2025-05-28 | Turner Andrea | Grant | 38K | — |
| 2025-05-28 | Lynch Alissa Hsu | Grant | 38K | — |
| 2025-05-28 | Warren Jessica | Grant | 38K | — |
| 2025-05-28 | BARKLEY MICHAEL J. | Grant | 38K | — |
| 2025-05-28 | WHITE JAMES D | Grant | 38K | — |
| 2025-05-28 | Hartung Jack | Grant | 38K | — |
| 2025-05-28 | Gentile Susan | Grant | 38K | — |
| 2025-05-28 | BAYNE KATIE J | Grant | 38K | — |
| 2025-05-21 | Sternweis Thomas | Sell | 5.1K | $5.32 |
| 2025-05-21 | Mayle Jonathan | Sell | 4.8K | $5.32 |
| 2025-05-21 | Ball Dorria L. | Sell | 4.8K | $5.32 |
| 2025-05-21 | Barton Katherine | Sell | 21K | $5.32 |
| 2025-05-21 | Vernon Carla | Sell | 99K | $5.32 |
| 2025-05-21 | Winchell Stephen | Sell | 11K | $5.32 |
| 2025-05-21 | Sheehey Brendan | Sell | 12K | $5.32 |
| 2025-05-21 | Loretta David | Sell | 34K | $5.32 |
| 2025-03-16 | von Kunssberg Etienne | Grant | 115K | — |
| 2025-03-12 | Winchell Stephen | Sell | 20K | $4.98 |
| 2025-03-11 | Mayle Jonathan | Sell | 37K | $4.87 |
| 2025-03-07 | Sternweis Thomas | Sell | 18K | $4.91 |
| 2025-03-07 | Mayle Jonathan | Sell | 15K | $4.91 |
| 2025-03-07 | Ball Dorria L. | Sell | 21K | $4.91 |
| 2025-03-07 | Barton Katherine | Sell | 31K | $4.91 |
| 2025-03-07 | Vernon Carla | Sell | 193K | $4.91 |
| 2025-03-07 | Winchell Stephen | Sell | 24K | $4.91 |
| 2025-03-07 | Sheehey Brendan | Sell | 25K | $4.91 |
| 2025-03-07 | Loretta David | Sell | 43K | $4.91 |
| 2025-02-27 | Sternweis Thomas | Grant | 85K | — |
| 2025-02-27 | Mayle Jonathan | Grant | 85K | — |
| 2025-02-27 | Ball Dorria L. | Grant | 90K | — |
| 2025-02-27 | Barton Katherine | Grant | 93K | — |
| 2025-02-27 | Vernon Carla | Grant | 627K | — |
| 2025-02-27 | Winchell Stephen | Grant | 93K | — |
| 2025-02-27 | Sheehey Brendan | Grant | 93K | — |
| 2025-01-01 | Lynch Alissa Hsu | Grant | 9.3K | $7.49 |
| 2025-01-01 | Turner Andrea | Grant | 9.7K | $7.49 |
| 2025-01-01 | Hartung Jack | Grant | 9.3K | $7.49 |
| 2025-01-01 | BAYNE KATIE J | Grant | 11K | $7.49 |
All non-derivative Form 4 activity (SEC), newest first.
Notable events (8-K)
| Date | Items | |
|---|---|---|
| 2026-06-18 | Material agreementDebt obligationExhibits | filing ↗ |
| 2026-05-27 | Exec/director changeShareholder vote | filing ↗ |
| 2026-05-12 | OtherExhibits | filing ↗ |
| 2026-05-06 | ResultsExhibits | filing ↗ |
| 2026-04-06 | Material agreement1.02Debt obligationExhibits | filing ↗ |
| 2026-02-25 | ResultsExec/director changeExhibits | filing ↗ |
| 2025-11-05 | Results2.05Exhibits | filing ↗ |
| 2025-08-06 | ResultsExhibits | filing ↗ |
Recent filings
| Form | Filed | Period | Accession |
|---|---|---|---|
| 8-K | 2026-06-18 | 2026-06-14 | 0001628280-26-044390 ↗ |
| 8-K | 2026-05-27 | 2026-05-20 | 0001628280-26-038504 ↗ |
| 8-K | 2026-05-12 | 2026-05-11 | 0001628280-26-033725 ↗ |
| 10-Q | 2026-05-06 | 2026-03-31 | 0001628280-26-031249 ↗ |
| 8-K | 2026-05-06 | 2026-05-06 | 0001628280-26-031240 ↗ |
| 8-K | 2026-04-06 | 2026-03-31 | 0001628280-26-023738 ↗ |
| 10-K | 2026-02-25 | 2025-12-31 | 0001628280-26-011634 ↗ |
| 8-K | 2026-02-25 | 2026-02-25 | 0001628280-26-011624 ↗ |
| 8-K | 2025-11-05 | 2025-10-30 | 0001628280-25-049530 ↗ |
| 10-Q | 2025-11-05 | 2025-09-30 | 0001628280-25-049549 ↗ |
| 8-K | 2025-08-06 | 2025-08-06 | 0001530979-25-000064 ↗ |
| 10-Q | 2025-08-06 | 2025-06-30 | 0001530979-25-000065 ↗ |