Stitch Fix, Inc.
SFIX · Retail-Catalog & Mail-Order Houses · 114.7M shares · +3%/yr ↑ dilution · EDGAR filings ↗
Net buyback after stock comp: -$72M (gross $30M, SBC $102M)
Reference price $4.51 · est. market cap ~$517M — last insider sale, 2026-06-24 (estimated from the dated SEC Form 4 price × shares outstanding — not a live quote)
Grade
D48Online personal-styling retailer that is unprofitable with a shrinking client base.
Strengths
- Healthy liquidity: current ratio 1.81, quick ratio 1.24, $243M cash
- Differentiated AI/data-driven model and gross margin 44.4% (63.6th pct)
Risks
- Net margin -2.3%, operating margin -3.1%, ROE -14.2% (40.9th pct)
- Declining active clients (~2.3M) and exited UK operations signal demand erosion
Notable findings
Quarterly revenue
Last 4 quarters · from SEC filings.
Key metrics
Gross margin
44.4%
Operating margin
-3.1%
Net margin
-2.3%
Return on equity
-14.2%
Return on assets
-6.0%
Revenue growth (QoQ)
9.9%
Current ratio
1.8×
EBITDA
-$13M
Tangible book value
$203M
Cash & investments
$243M
Stock comp / revenue
4.5%
Insider transactions · last 18 months
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-06-24 | Bacos Anthony | Option exercise | 100K | $3.99 |
| 2026-06-24 | Bacos Anthony | Sell | 100K | $4.51 |
| 2026-06-22 | Bacos Anthony | Option exercise | 50K | $2.48 |
| 2026-06-22 | Bacos Anthony | Sell | 50K | $4.03 |
| 2026-06-22 | Bacos Anthony | Sell | 20K | $4.04 |
| 2026-06-17 | O'Connor Casey | Tax withheld | 26K | $4.16 |
| 2026-06-17 | Aufderhaar David | Option exercise | 44K | — |
| 2026-06-17 | Aufderhaar David | Tax withheld | 52K | $4.16 |
| 2026-06-17 | O'Connor Casey | Option exercise | 25K | — |
| 2026-06-17 | Bacos Anthony | Option exercise | 44K | — |
| 2026-06-17 | Bacos Anthony | Tax withheld | 37K | $4.16 |
| 2026-06-17 | Baer Matt | Option exercise | 61K | — |
| 2026-06-17 | Baer Matt | Tax withheld | 108K | $4.16 |
| 2026-06-16 | Bacos Anthony | Option exercise | 50K | $2.48 |
| 2026-06-16 | Bacos Anthony | Sell | 50K | $4.14 |
| 2026-06-16 | Bacos Anthony | Sell | 20K | $4.17 |
| 2026-04-10 | O'Connor Casey | Sell | 60K | $3.08 |
| 2026-04-07 | Aufderhaar David | Sell | 66K | $3.09 |
| 2026-03-18 | O'Connor Casey | Option exercise | 25K | — |
| 2026-03-18 | O'Connor Casey | Tax withheld | 27K | $3.19 |
| 2026-03-18 | Aufderhaar David | Option exercise | 44K | — |
| 2026-03-18 | Aufderhaar David | Tax withheld | 52K | $3.19 |
| 2026-03-18 | Baer Matt | Option exercise | 61K | — |
| 2026-03-18 | Baer Matt | Tax withheld | 78K | $3.19 |
| 2026-03-18 | Bacos Anthony | Option exercise | 44K | — |
| 2026-03-18 | Bacos Anthony | Tax withheld | 38K | $3.19 |
| 2026-02-02 | Lake Katrina | Sell | 8.8K | $5.01 |
| 2026-02-02 | Lake Katrina | Conversion | 8.8K | — |
| 2026-01-27 | O'Connor Casey | Option exercise | 19K | $3.80 |
| 2026-01-27 | O'Connor Casey | Sell | 19K | $5.68 |
| 2026-01-22 | O'Connor Casey | Option exercise | 41K | $3.80 |
| 2026-01-22 | O'Connor Casey | Sell | 41K | $5.34 |
| 2026-01-21 | O'Connor Casey | Option exercise | 14K | $3.80 |
| 2026-01-21 | O'Connor Casey | Sell | 14K | $5.34 |
| 2026-01-20 | Aufderhaar David | Sell | 24K | $5.13 |
| 2026-01-20 | O'Connor Casey | Option exercise | 14K | $3.80 |
| 2026-01-20 | O'Connor Casey | Sell | 84K | $5.16 |
| 2026-01-02 | Lake Katrina | Conversion | 101K | — |
| 2026-01-02 | Lake Katrina | Sell | 101K | $5.08 |
| 2025-12-17 | Baer Matt | Option exercise | 518K | $5.34 |
| 2025-12-17 | Baer Matt | Tax withheld | 327K | $5.34 |
| 2025-12-17 | O'Connor Casey | Option exercise | 126K | $5.34 |
| 2025-12-17 | O'Connor Casey | Tax withheld | 95K | $5.34 |
| 2025-12-17 | Bacos Anthony | Option exercise | 220K | $5.34 |
| 2025-12-17 | Bacos Anthony | Tax withheld | 146K | $5.34 |
| 2025-12-17 | Aufderhaar David | Option exercise | 220K | $5.34 |
| 2025-12-17 | Aufderhaar David | Tax withheld | 162K | $5.34 |
| 2025-12-11 | Tan Fiona | Grant | 40K | — |
| 2025-12-11 | BAXTER TIMOTHY G | Grant | 40K | — |
| 2025-12-11 | GURLEY J WILLIAM | Grant | 40K | — |
| 2025-12-11 | Williams Elizabeth Goodman | Grant | 40K | — |
| 2025-12-11 | MCCOLLAM SHARON | Grant | 40K | — |
| 2025-12-11 | Amoo-Gottfried Kofi Owusu | Grant | 40K | — |
| 2025-12-05 | Lake Katrina | Conversion | 303K | — |
| 2025-12-05 | Lake Katrina | Sell | 303K | $5.19 |
| 2025-10-24 | Baer Matt | Grant | 595K | — |
| 2025-10-21 | Aufderhaar David | Grant | 311K | — |
| 2025-10-21 | Bacos Anthony | Grant | 259K | — |
| 2025-10-21 | O'Connor Casey | Grant | 149K | — |
| 2025-10-20 | O'Connor Casey | Sell | 50K | $4.41 |
| 2025-09-19 | Bacos Anthony | Option exercise | 60K | $3.99 |
| 2025-09-19 | Bacos Anthony | Sell | 60K | $5.61 |
| 2025-09-19 | Bacos Anthony | Sell | 30K | $5.61 |
| 2025-09-17 | Aufderhaar David | Tax withheld | 30K | $5.48 |
| 2025-09-17 | Baer Matt | Tax withheld | 64K | $5.48 |
| 2025-09-17 | Bacos Anthony | Tax withheld | 33K | $5.48 |
| 2025-09-17 | O'Connor Casey | Tax withheld | 17K | $5.48 |
| 2025-09-02 | Lake Katrina | Conversion | 101K | — |
| 2025-09-02 | Lake Katrina | Conversion | 51K | — |
| 2025-09-02 | Lake Katrina | Sell | 51K | $5.04 |
| 2025-09-02 | Lake Katrina | Sell | 101K | $5.07 |
| 2025-08-13 | Lake Katrina | Conversion | 50K | — |
| 2025-08-13 | Lake Katrina | Sell | 50K | $5.02 |
| 2025-08-13 | Lake Katrina | Conversion | 101K | — |
| 2025-08-13 | Lake Katrina | Sell | 101K | $5.03 |
| 2025-07-28 | O'Connor Casey | Option exercise | 31K | $3.80 |
| 2025-07-28 | O'Connor Casey | Sell | 31K | $5.34 |
| 2025-07-23 | Lake Katrina | Conversion | 151K | — |
| 2025-07-23 | Lake Katrina | Sell | 151K | $5.18 |
| 2025-07-22 | Lake Katrina | Sell | 253K | $5.06 |
| 2025-07-22 | Lake Katrina | Option exercise | 150K | $3.64 |
| 2025-07-22 | Lake Katrina | Option exercise | 50K | $3.64 |
| 2025-07-22 | Lake Katrina | Gift | 200K | $3.64 |
| 2025-07-22 | Lake Katrina | Gift | 200K | $3.64 |
| 2025-07-22 | Lake Katrina | Sell | 200K | $5.06 |
| 2025-07-22 | Lake Katrina | Conversion | 253K | — |
| 2025-07-22 | Bacos Anthony | Option exercise | 60K | $3.99 |
| 2025-07-22 | Bacos Anthony | Sell | 60K | $5.00 |
| 2025-07-22 | Bacos Anthony | Sell | 30K | $5.00 |
| 2025-07-22 | Aufderhaar David | Sell | 21K | $5.10 |
| 2025-07-22 | O'Connor Casey | Sell | 10K | $5.00 |
| 2025-07-21 | O'Connor Casey | Sell | 50K | $4.72 |
| 2025-06-18 | Aufderhaar David | Tax withheld | 32K | $3.87 |
| 2025-06-18 | Bacos Anthony | Tax withheld | 27K | $3.87 |
| 2025-06-18 | Baer Matt | Tax withheld | 54K | $3.87 |
| 2025-06-18 | O'Connor Casey | Tax withheld | 17K | $3.87 |
| 2025-06-10 | Working Capital Advisors (UK) Ltd. | Sell | 1.4M | $4.68 |
| 2025-04-14 | O'Connor Casey | Sell | 50K | $3.04 |
| 2025-03-12 | O'Connor Casey | Tax withheld | 18K | $4.23 |
| 2025-03-12 | Baer Matt | Tax withheld | 54K | $4.23 |
| 2025-03-12 | Bacos Anthony | Tax withheld | 27K | $4.23 |
| 2025-03-12 | Aufderhaar David | Tax withheld | 33K | $4.23 |
All non-derivative Form 4 activity (SEC), newest first.
Notable events (8-K)
| Date | Items | |
|---|---|---|
| 2026-06-10 | ResultsExhibits | filing ↗ |
| 2026-04-01 | OtherExhibits | filing ↗ |
| 2026-03-17 | Exec/director change | filing ↗ |
| 2026-03-11 | ResultsExhibits | filing ↗ |
| 2025-12-16 | Material agreementShareholder voteExhibits | filing ↗ |
| 2025-12-04 | ResultsExhibits | filing ↗ |
| 2025-09-24 | ResultsExhibits | filing ↗ |
| 2025-06-10 | ResultsExhibits | filing ↗ |
Recent filings
| Form | Filed | Period | Accession |
|---|---|---|---|
| 10-Q | 2026-06-11 | 2026-05-02 | 0001628280-26-042504 ↗ |
| 8-K | 2026-06-10 | 2026-06-10 | 0001628280-26-042186 ↗ |
| 8-K | 2026-04-01 | 2026-04-01 | 0001628280-26-022847 ↗ |
| 8-K | 2026-03-17 | 2026-03-12 | 0001628280-26-018845 ↗ |
| 10-Q | 2026-03-12 | 2026-01-31 | 0001628280-26-017247 ↗ |
| 8-K | 2026-03-11 | 2026-03-11 | 0001628280-26-016819 ↗ |
| 8-K | 2025-12-16 | 2025-12-11 | 0001628280-25-057328 ↗ |
| 10-Q | 2025-12-05 | 2025-11-01 | 0001628280-25-055606 ↗ |
| 8-K | 2025-12-04 | 2025-12-04 | 0001628280-25-055353 ↗ |
| 10-K | 2025-09-25 | 2025-08-02 | 0001628280-25-042782 ↗ |
| 8-K | 2025-09-24 | 2025-09-24 | 0001628280-25-042587 ↗ |
| 10-Q | 2025-06-11 | 2025-05-03 | 0001576942-25-000028 ↗ |