AMERICAN REBEL HOLDINGS INC

Near-cash-out micro-cap with deeply negative margins, going-concern risk and severe dilution.

Strengths

• Recognized 'American Rebel' consumer brand with established Champion Safe operations

Risks

• Cash runway ~0.1 quarter (2.8th pct), gross margin negative, ROE -7.8 (1.3rd pct) and current ratio 0.22
• Disclosed material weaknesses, prior restatements, litigation and massive equity/preferred dilution to fund operations

Notable findings

• Restatement● our failure to timely file certain periodic reports with the SEC and our prior restatements have had, and may in the future have further, material adverse consequences to our business, our finan 8-K ↗
• Net lossNet loss (net margin -360.5%)
• Cash burnNegative free cash flow (-7.6M)
• Weak liquidityCurrent ratio 0.22 (<1)
• Exec changeRecent 8-K item 5.02 8-K ↗
• Material weakness● risk that we will not be able to remediate identified material weaknesses in our internal control over financial reporting and disclosure controls and procedures; ● our failure to timely f
• Buying back stockNet buyback — share count -99%/yr over 3y
• Revenue declineRevenue -13.3% YoY