MediaAlpha, Inc.

MAX · Services-Business Services, NEC · 45.6M shares · +9%/yr ↑ shares · EDGAR filings ↗

Reference price $12.77 · est. market cap ~$582M — last insider sale, 2026-07-01 (estimated from the dated SEC Form 4 price × shares outstanding — not a live quote)

Grade

B72

gen composite 59pct→72

Notable findings

Chronic dilutionShare count +9%/yr over 4y (dilution)
Exec changeRecent 8-K item 5.02 8-K ↗
High leverageHigh leverage (debt/equity 36.88)
Fund exitedNotable fund(s) exited this quarter: VANGUARD GROUP INC
Notable holderHeld by 5 notable fund(s): STATE STREET CORP, RENAISSANCE TECHNOLOGIES LLC, GOLDMAN SACHS GROUP INC +2 more (as of 2026-03-31)

Quarterly revenue

2025-06-30 · $252M2025-09-30 · $307M2025-12-31 · $291M2026-03-31 · $310M

Last 4 quarters · from SEC filings.

Key metrics

Gross margin

15.0%

Operating margin

2.0%

Net margin

2.3%

Return on equity

615.9%

Return on assets

6.7%

ROIC

11.1%

Revenue growth (QoQ)

17.3%

Net-income growth

54.1%

Debt / equity

36.9×

Current ratio

1.2×

Free cash flow

$65M

Tangible book value

-$47M

Cash & investments

$47M

Stock comp / revenue

2.7%

Leadership & compensation

Name	Role	Latest total comp
Amy Yeh	Chief Technology Officer	$3M FY2025
Jeffrey Coyne	GENERAL COUNSEL AND SECRETARY	$3M FY2025
Keith Cramer	Chief Revenue Officer	$2M FY2025
Patrick Thompson	See Remarks	$4M FY2025
Eugene Nonko	Officer	$4M FY2025
Steven Yi	See Remarks	$7M FY2025
Brad Hunt	Director	$303K FY2025
Hunt Bradley William	Director	—
Kathy Vrabeck	Director	$373K FY2025
Lara Sweet	Director	$319K FY2025
Ramon Jones	Director	$105K FY2025
StClair Lauren	Director	—
Venmal (Raji) Arasu	Director	$305K FY2025

Officers & directors from SEC filings (Form 4 + DEF 14A proxy); compensation is the latest reported fiscal year.

Insider transactions · last 6 months

Date	Insider	Type	Shares	Price
2026-07-01	Nonko Eugene	Sell	9.1K	$12.80
2026-07-01	Yi Steven	Sell	96K	$12.90
2026-07-01	Nonko Eugene	Sell	4.5K	$12.77
2026-06-30	Nonko Eugene	Sell	2.7K	$12.42
2026-06-30	Nonko Eugene	Sell	7.8K	$12.44
2026-06-29	Nonko Eugene	Sell	2.7K	$11.81
2026-06-29	Nonko Eugene	Sell	7.8K	$11.93
2026-06-26	Yeh Kuanling Amy	Sell	3.0K	$11.16
2026-06-24	Nonko Eugene	Sell	1.1K	$10.46
2026-06-24	Nonko Eugene	Sell	6.7K	$10.47
2026-06-23	Nonko Eugene	Sell	6.7K	$10.17
2026-06-23	Nonko Eugene	Sell	1.1K	$10.09
2026-06-22	Nonko Eugene	Sell	6.7K	$10.15
2026-06-22	Nonko Eugene	Sell	1.1K	$10.00
2026-06-17	Nonko Eugene	Sell	6.7K	$10.01
2026-06-17	Nonko Eugene	Sell	1.1K	$10.00
2026-06-16	Nonko Eugene	Sell	2.1K	$10.00
2026-06-16	Yi Steven	Sell	24K	$10.01
2026-06-16	Nonko Eugene	Sell	13K	$10.00
2026-06-15	Cramer Keith	Sell	13K	$9.47
2026-06-10	Nonko Eugene	Sell	3.2K	$10.00
2026-06-10	Nonko Eugene	Sell	20K	$10.00
2026-06-05	Yeh Kuanling Amy	Sell	3.0K	$8.89
2026-05-15	StClair Lauren	Grant	21K	—
2026-05-15	Cramer Keith	Option exercise	5.3K	—
2026-05-15	Cramer Keith	Option exercise	4.5K	—
2026-05-15	Cramer Keith	Sell	13K	$8.05
2026-05-15	Thompson Patrick Ryan	Tax withheld	3.3K	$8.05
2026-05-15	Thompson Patrick Ryan	Tax withheld	2.7K	$8.05
2026-05-15	Thompson Patrick Ryan	Tax withheld	8.1K	$8.05
2026-05-15	Thompson Patrick Ryan	Tax withheld	6.3K	$8.05
2026-05-15	Yeh Kuanling Amy	Option exercise	5.3K	—
2026-05-15	Yeh Kuanling Amy	Option exercise	4.8K	—
2026-05-15	Yeh Kuanling Amy	Sell	12K	$8.05
2026-05-15	COYNE JEFFREY B	Tax withheld	1.8K	$8.05
2026-05-15	COYNE JEFFREY B	Tax withheld	1.6K	$8.05
2026-05-15	COYNE JEFFREY B	Tax withheld	3.2K	$8.05
2026-05-15	COYNE JEFFREY B	Tax withheld	2.6K	$8.05
2026-05-15	COYNE JEFFREY B	Sell	5.0K	$8.10
2026-05-06	Yi Steven	Sell	4.0K	$9.14
2026-05-05	Arasu Venmal (Raji)	Grant	21K	—
2026-05-05	Jones Ramon	Grant	21K	—
2026-05-05	VRABECK KATHY P	Grant	21K	—
2026-05-05	Hunt Bradley William	Grant	21K	—
2026-05-05	Yi Steven	Sell	4.0K	$8.93
2026-05-04	Yi Steven	Sell	4.0K	$9.05
2026-04-29	Nonko Eugene	Sell	27K	$10.01
2026-04-29	Nonko Eugene	Sell	26K	$10.01
2026-04-29	Yi Steven	Sell	27K	$10.00
2026-04-28	Nonko Eugene	Sell	2.0K	$10.00
2026-04-28	Yi Steven	Sell	6.6K	$10.00
2026-04-28	Nonko Eugene	Sell	5.2K	$10.00
2026-04-27	Nonko Eugene	Sell	28K	$10.04
2026-04-27	Nonko Eugene	Sell	28K	$10.04
2026-04-27	Yi Steven	Sell	34K	$9.99
2026-04-22	Yi Steven	Sell	4.0K	$9.88
2026-04-21	Nonko Eugene	Sell	22K	$10.07
2026-04-21	Yi Steven	Sell	16K	$10.08
2026-04-21	Nonko Eugene	Sell	15K	$10.09
2026-04-20	Nonko Eugene	Sell	50K	$10.04
2026-04-20	Yi Steven	Sell	29K	$10.06
2026-04-20	Nonko Eugene	Sell	25K	$10.05
2026-04-15	Yi Steven	Sell	4.0K	$9.68
2026-04-15	Cramer Keith	Sell	10K	$9.68
2026-04-14	Yi Steven	Sell	4.0K	$9.47
2026-04-13	Yi Steven	Sell	4.0K	$9.07
2026-04-10	Yeh Kuanling Amy	Sell	3.0K	$9.25
2026-04-08	Yi Steven	Sell	4.0K	$9.78
2026-04-07	Yi Steven	Sell	4.0K	$9.46
2026-04-06	Yi Steven	Sell	4.0K	$9.34
2026-04-01	Yi Steven	Sell	4.0K	$9.15
2026-03-31	Yi Steven	Sell	4.0K	$9.60
2026-03-30	Yi Steven	Sell	4.0K	$9.23
2026-03-27	Yeh Kuanling Amy	Sell	3.0K	$9.44
2026-03-25	Yi Steven	Sell	4.0K	$9.42
2026-03-24	Yi Steven	Sell	4.0K	$9.48
2026-03-23	Yi Steven	Sell	4.0K	$9.67
2026-03-18	Yi Steven	Sell	4.0K	$9.59
2026-03-17	Nonko Eugene	Sell	1.9K	$10.00
2026-03-17	Yi Steven	Sell	5.2K	$9.94
2026-03-17	Nonko Eugene	Sell	404	$10.00
2026-03-16	Nonko Eugene	Sell	2.4K	$10.00
2026-03-16	Cramer Keith	Sell	10K	$9.89
2026-03-16	Nonko Eugene	Sell	458	$10.00
2026-03-16	Yi Steven	Sell	4.0K	$9.93
2026-03-15	Nonko Eugene	Grant	174K	—
2026-03-15	Yi Steven	Grant	448K	—
2026-03-15	Cramer Keith	Grant	135K	—
2026-03-15	Yeh Kuanling Amy	Grant	187K	—
2026-03-15	Thompson Patrick Ryan	Grant	254K	—
2026-03-15	COYNE JEFFREY B	Grant	172K	—
2026-03-11	Yi Steven	Sell	4.0K	$9.68
2026-03-10	Yi Steven	Sell	4.0K	$9.75
2026-03-09	Yi Steven	Sell	5.7K	$9.86
2026-03-09	Nonko Eugene	Sell	2.0K	$10.00
2026-03-09	Nonko Eugene	Sell	2.1K	$10.00
2026-03-06	Yeh Kuanling Amy	Sell	3.0K	$10.34
2026-03-04	Nonko Eugene	Sell	5.4K	$10.02
2026-03-04	Yi Steven	Sell	8.0K	$10.07
2026-03-04	Nonko Eugene	Sell	6.7K	$10.02
2026-03-03	Nonko Eugene	Sell	5.4K	$10.05
2026-03-03	Nonko Eugene	Sell	6.7K	$10.05
2026-03-03	Yi Steven	Sell	8.0K	$10.03
2026-03-02	Yi Steven	Sell	39K	$9.99
2026-03-02	Nonko Eugene	Sell	49K	$10.01
2026-03-02	Nonko Eugene	Sell	59K	$10.01
2026-02-25	Nonko Eugene	Sell	14K	$10.00
2026-02-25	Yi Steven	Sell	4.0K	$9.00
2026-02-25	Yi Steven	Sell	8.7K	$10.00
2026-02-25	Nonko Eugene	Sell	11K	$10.00
2026-02-24	Yi Steven	Sell	4.0K	$8.80
2026-02-23	Yi Steven	Sell	4.0K	$7.75
2026-02-19	Yi Steven	Sell	4.0K	$7.29
2026-02-18	Yi Steven	Sell	4.0K	$7.34
2026-02-17	Yi Steven	Sell	4.0K	$7.16
2026-02-17	Cramer Keith	Sell	10K	$7.16
2026-02-15	COYNE JEFFREY B	Tax withheld	2.0K	$7.17
2026-02-15	COYNE JEFFREY B	Option exercise	6.5K	—
2026-02-15	COYNE JEFFREY B	Tax withheld	2.3K	$7.17
2026-02-15	COYNE JEFFREY B	Tax withheld	1.8K	$7.17
2026-02-15	COYNE JEFFREY B	Tax withheld	3.2K	$7.17
2026-02-15	Yi Steven	Option exercise	18K	—
2026-02-15	Cramer Keith	Option exercise	5.2K	—
2026-02-15	Cramer Keith	Option exercise	5.3K	—
2026-02-15	Cramer Keith	Option exercise	4.5K	—
2026-02-15	Yeh Kuanling Amy	Option exercise	5.2K	—
2026-02-15	Yeh Kuanling Amy	Option exercise	5.3K	—
2026-02-15	Yeh Kuanling Amy	Option exercise	4.8K	—
2026-02-15	Thompson Patrick Ryan	Tax withheld	4.1K	$7.17
2026-02-15	Thompson Patrick Ryan	Tax withheld	2.9K	$7.17
2026-02-15	Thompson Patrick Ryan	Tax withheld	5.2K	$7.17
2026-02-15	Nonko Eugene	Option exercise	18K	—
2026-02-13	Yeh Kuanling Amy	Sell	12K	$7.31
2026-02-13	COYNE JEFFREY B	Sell	5.0K	$7.30
2026-02-11	Yi Steven	Sell	4.0K	$7.99
2026-02-10	Yi Steven	Sell	4.0K	$8.71
2026-02-09	Yi Steven	Sell	4.0K	$8.74
2026-02-04	Yi Steven	Sell	4.0K	$8.94
2026-02-03	Yi Steven	Sell	8.0K	$10.04
2026-02-03	Nonko Eugene	Sell	5.4K	$10.06
2026-02-03	Nonko Eugene	Sell	6.7K	$10.06
2026-02-02	Yi Steven	Sell	8.0K	$10.32
2026-02-02	Nonko Eugene	Sell	6.7K	$10.36
2026-02-02	Nonko Eugene	Sell	5.4K	$10.35
2026-01-28	Nonko Eugene	Sell	6.7K	$10.57
2026-01-28	Yi Steven	Sell	8.0K	$10.57
2026-01-28	Nonko Eugene	Sell	5.4K	$10.58
2026-01-27	Nonko Eugene	Sell	5.4K	$10.52
2026-01-27	Yi Steven	Sell	8.0K	$10.51
2026-01-27	Nonko Eugene	Sell	6.7K	$10.51
2026-01-26	Nonko Eugene	Sell	5.4K	$10.87
2026-01-26	Yi Steven	Sell	8.0K	$10.89
2026-01-26	Nonko Eugene	Sell	6.7K	$10.85
2026-01-22	Nonko Eugene	Sell	5.4K	$11.20
2026-01-22	Yi Steven	Sell	8.0K	$11.20
2026-01-22	Nonko Eugene	Sell	6.7K	$11.20
2026-01-21	Nonko Eugene	Sell	5.4K	$11.02
2026-01-21	Nonko Eugene	Sell	6.7K	$11.02
2026-01-21	Yi Steven	Sell	8.0K	$11.02
2026-01-20	Yi Steven	Sell	8.0K	$11.20
2026-01-20	Nonko Eugene	Sell	5.4K	$11.21
2026-01-20	Nonko Eugene	Sell	6.7K	$11.21
2026-01-16	Yeh Kuanling Amy	Sell	3.0K	$11.48
2026-01-15	Cramer Keith	Sell	10K	$11.37
2026-01-14	Nonko Eugene	Sell	6.7K	$11.70
2026-01-14	Yi Steven	Sell	8.0K	$11.69
2026-01-14	Nonko Eugene	Sell	5.4K	$11.70
2026-01-13	Nonko Eugene	Sell	6.7K	$11.38
2026-01-13	Yi Steven	Sell	8.0K	$11.37
2026-01-13	Nonko Eugene	Sell	5.4K	$11.38
2026-01-12	Nonko Eugene	Sell	5.4K	$11.52
2026-01-12	Yi Steven	Sell	8.0K	$11.51
2026-01-12	Nonko Eugene	Sell	6.7K	$11.52
2026-01-07	Yi Steven	Sell	8.0K	$11.66
2026-01-07	Nonko Eugene	Sell	5.4K	$11.67
2026-01-07	Nonko Eugene	Sell	6.7K	$11.66

All non-derivative Form 4 activity (SEC), newest first.

Notable events (8-K)

Date	Items
2026-06-29	Material agreementExhibits	filing ↗
2026-05-18	Exec/director changeReg FDExhibits	filing ↗
2026-05-06	Shareholder vote	filing ↗
2026-04-29	ResultsExhibits	filing ↗
2026-03-30	Material agreementExhibits	filing ↗
2026-03-19	Exec/director changeExhibits	filing ↗
2026-02-23	ResultsOtherExhibits	filing ↗
2025-12-16	5.03Exhibits	filing ↗

Recent filings

Form	Filed	Period	Accession
8-K	2026-06-29	2026-06-25	0001818383-26-000173 ↗
8-K	2026-05-18	2026-05-15	0001818383-26-000144 ↗
8-K	2026-05-06	2026-05-05	0001818383-26-000125 ↗
10-Q	2026-04-29	2026-03-31	0001818383-26-000118 ↗
8-K	2026-04-29	2026-04-29	0001818383-26-000117 ↗
8-K	2026-03-30	2026-03-25	0001818383-26-000097 ↗
DEF 14A	2026-03-23	2026-05-05	0001818383-26-000086 ↗
8-K	2026-03-19	2026-03-13	0001818383-26-000080 ↗
8-K	2026-02-23	2026-02-18	0001818383-26-000047 ↗
10-K	2026-02-23	2025-12-31	0001818383-26-000049 ↗
8-K	2025-12-16	2025-12-10	0001818383-25-000179 ↗
8-K	2025-12-05	2025-12-04	0001818383-25-000169 ↗